Our mission is to be the most aligned fund for Founders at the seed stage.

As we've pursued this goal we've been fortunate to back hundreds of startups.

Here’s What We Believe


We have great empathy for founders. We’ve been there.

Second generation pharmacist TJ Parker, and his co-founder Elliot Cohen, had a compelling vision of a robot-powered pharmacy. Disrupting an oligopoly isn’t for the faint of heart and we proudly invested the first capital into PillPack. We've been empathic supporters ever since.

PillPack Founders TJ Parker & Eliot Cohen
TradeDesk Rings the Nasdaq Bell

Great startups practice efficient entrepreneurship

We believe entrepreneurs should try to raise as little money as possible to accelerate their businesses, while preserving ownership. Startups don’t have to raise billions to be worth billions—a point proven by The Trade Desk which raised just $22.5M in VC before earning a billion dollar IPO.


The future belongs to the weird & wonderful

Founder Collective is deliberately anti-thematic. We don’t have a VR thesis, but when Kuvee showed us the future of wine, we couldn’t resist. Visionary founders have shown us that the weird use cases of today can become the hot themes of tomorrow. 

Dia & Co Founders Lydia Gilbert and Nadia Boujarwah

Staged Capital - The Right Amount for the Right Stage

Our seed funding enabled Dia&Co to expand beyond a Bushwick warehouse -- then when sales exploded, we helped the founders think through scale and build out their team with top talent.

We’re our own biggest investors

Everyone at Founder Collective has started a company. We’ve been through the good: the fundraising, the product launches, the team building; and the bad: the layoffs, the stress, and the loneliness. We, the Partners, are the biggest investors in Founder Collective III, and as such are structurally positioned to behave very differently from the typical VC.